iFit has created many video exercises to be played on their equipment and app before. But with their first big production in the Middle East they wanted to make a splash.
It required months in pre-production and about 3 weeks of shooting. Our team varied depending on requirements, but I was the designated photographer.
Before each exercise I would have 5-10 minutes to find, light, and shoot the images that would attract customers to click on the videos.
It was a grueling pace of long days. But they liked my work enough to continue hiring me on projects around the world.